Covid-19 spurred wealthy motorists to buy more Rolls-Royce than ever before because it made them realize life is short, the luxury carmaker has said. As global cases escalated in 2021, Rolls-Royce Motor Cars, based in Goodwood, West Sussex, booked the highest annual sales in its 117-year history, selling 5,586 vehicles.
Torsten Müller-Ötvös, a chief executive, said the pandemic had led to customers, whose average age was 43, responding to the remainder of their mortality by splashing out on luxury cars. Many people witnessed people in their community dying from Covid, which made them think life can be short and you’d better life now rather than postpone until a later date.
He said the carmaker, owned by BMW, had also benefited from the restrictions the pandemic had placed on wealthy consumers’ opportunities to spend their money elsewhere. He said sales had risen in every part of the world, an unusual trend, with Greater China and the Americas remaining the two biggest markets, each at 30% of sales.He said that no other manufacturer sold more cars for more than €250,000 (£208,000). The Phantom model was its biggest seller, but its Cullinan SUV accounted for 30% of 2021 sales.
Its first fully electric car, the Spectre, is due to be delivered in 2023 ahead of a move to stop producing combustion engines and go fully electric by 2030.With the pandemic showing no sign of curbing the spending power of the extremely rich, Rolls-Royce also announced a “coach-built” service that will allow devotees of the marque to design their car over four years. This will enable them to purchase something money usually can’t buy, but you can get it with us.